{"id":4660,"date":"2018-09-17T10:08:04","date_gmt":"2018-09-17T07:08:04","guid":{"rendered":"http:\/\/dincerraf.com\/?p=4660"},"modified":"2022-06-23T01:07:00","modified_gmt":"2022-06-23T01:07:00","slug":"market-dekorasyonunda-reyonlarin-konumlandirilmasi","status":"publish","type":"post","link":"https:\/\/dincerraf.com\/en\/market-dekorasyonunda-reyonlarin-konumlandirilmasi\/","title":{"rendered":"Market Dekorasyonunda Reyonlar\u0131n Konumland\u0131r\u0131lmas\u0131nda Dikkat Edilecek Unsurlar"},"content":{"rendered":"

Market Dekorasyonunda Reyonlar\u0131n Konumland\u0131r\u0131lmas\u0131nda Dikkat Edilmesi Gerekenler<\/h4>\n

G\u00fcn\u00fcm\u00fczden yirmi, otuz y\u0131l \u00f6nce insanlar t\u00fcm ihtiya\u00e7lar\u0131n\u0131 mahallelerinde bulunan farkl\u0131 d\u00fckkanlara sahip kasap, manav, bakkal vs. mahalle esnaflardan kar\u015f\u0131larken g\u00fcn\u00fcm\u00fczde bu ihtiya\u00e7lar\u0131m\u0131z\u0131 kar\u015f\u0131layan mini marketler, marketler ve s\u00fcpermarketler \u00e7evremizi sarm\u0131\u015ft\u0131r.<\/span><\/p>\n

Markalar\u0131n say\u0131s\u0131n\u0131n artmas\u0131 ayn\u0131 zamanda marketler aras\u0131nda rekabetin ya\u015fanmas\u0131na neden olmaktad\u0131r. Dolay\u0131s\u0131yla marketin varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrebilmesi b\u00fcy\u00fckl\u00fc\u011f\u00fcnden ziyade ne kadar m\u00fc\u015fteri \u00e7ekti\u011fiyle ve ne kadar sat\u0131\u015f yapt\u0131\u011f\u0131yla ilgilidir.<\/span><\/p>\n

Marketlerin m\u00fc\u015fteri \u00e7ekmesi ve sat\u0131\u015f oranlar\u0131n\u0131 art\u0131rmas\u0131nda market dekorasyonunun \u00f6nemi b\u00fcy\u00fckt\u00fcr.<\/span><\/p>\n

Market dekorasyonu<\/strong><\/a>nda ma\u011faza i\u00e7inde konumland\u0131r\u0131lan raf ve reyonlar m\u00fc\u015fterinin al\u0131\u015fveri\u015fe kolay adapte olmas\u0131 ve onda alma iste\u011fi uyand\u0131rmas\u0131 a\u00e7\u0131s\u0131ndan bilin\u00e7li ve stratejik olmal\u0131d\u0131r. \u00d6rne\u011fin meyve ve sebze reyonlar\u0131n\u0131n yani manav reyonunun genellikle hemen marketlerin giri\u015finde konumland\u0131r\u0131lmas\u0131 tesad\u00fcf de\u011fildir. Manav reyonu<\/strong>nun hemen giri\u015fte olmas\u0131 m\u00fc\u015fteriyi al\u0131\u015fveri\u015f moduna daha \u00e7abuk soktu\u011fu yap\u0131lan ara\u015ft\u0131rmalarda g\u00f6r\u00fclm\u00fc\u015ft\u00fcr. Reyonlarda bulunan \u00fcr\u00fcnlerin birbiriyle ili\u015fkili \u00fcr\u00fcnlerle yak\u0131n \u015fekilde konumland\u0131r\u0131lmas\u0131 yine ayn\u0131 \u015fekilde daha fazla sat\u0131\u015f yapmak i\u00e7in yap\u0131lan bir stratejidir.<\/span><\/p>\n

Market dekorasyonlar\u0131<\/strong>nda kullan\u0131lan renkler hemen g\u00f6ze \u00e7arpan, canl\u0131 ve sat\u0131\u015fa te\u015fvik edici s\u0131cak ve g\u00fcven veren renklerin tercih edilmesi ayr\u0131ca \u00f6nemlidir. Her rengin bir anlam\u0131 vard\u0131r ve insan beyninde uyand\u0131rd\u0131\u011f\u0131 his farkl\u0131l\u0131k g\u00f6sterir.<\/span><\/p>\n

Ba\u015fka bir sat\u0131\u015f stratejisi kokulardan yararlanmakt\u0131r. Market dekorasyonlar\u0131nda f\u0131r\u0131n reyonlar\u0131<\/strong><\/a>n\u0131n giri\u015fe yak\u0131n konumland\u0131r\u0131lmas\u0131 da bununla ili\u015fkilidir. F\u0131r\u0131n reyonundan gelen g\u00fczel kokular ile m\u00fc\u015fterileri ma\u011fazaya \u00e7ekmek hedeflenir.<\/span><\/p>\n

Ayr\u0131ca en \u00e7ok t\u00fcketilen \u00fcr\u00fcnlerin konumland\u0131r\u0131lmas\u0131 da \u00f6nemlidir. \u00d6rne\u011fin m\u00fc\u015fterilerin en \u00e7ok t\u00fckettikleri \u00fcr\u00fcnlerin marketin en arka k\u0131sm\u0131na yerle\u015ftirilmesi m\u00fc\u015fterilerin bu \u00fcr\u00fcnlere ula\u015fabilmesi i\u00e7in di\u011fer \u00fcr\u00fcnlerin \u00f6n\u00fcnden ge\u00e7mesine neden olacakt\u0131r. Bu durumda m\u00fc\u015fterinin almay\u0131 hedefledi\u011fi \u00fcr\u00fcnlere ula\u015fana kadar di\u011fer \u00fcr\u00fcnler aras\u0131ndan da al\u0131\u015fveri\u015f yapma olas\u0131l\u0131\u011f\u0131 y\u00fckselecektir.<\/span><\/p>\n

Son olarak markete en \u00e7ok k\u00e2r getirecek \u00fcr\u00fcnlerin m\u00fc\u015fterinin g\u00f6z hizas\u0131ndaki market raflar\u0131na yerle\u015ftirilmesidir. B\u00f6ylece m\u00fc\u015fterinin \u00fcr\u00fcn se\u00e7imi psikolojik olarak y\u00f6nlendirilmi\u015f olmaktad\u0131r. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Market Dekorasyonunda Reyonlar\u0131n Konumland\u0131r\u0131lmas\u0131nda Dikkat Edilmesi Gerekenler G\u00fcn\u00fcm\u00fczden yirmi, otuz y\u0131l \u00f6nce insanlar t\u00fcm ihtiya\u00e7lar\u0131n\u0131 mahallelerinde bulunan farkl\u0131 d\u00fckkanlara sahip kasap, manav, bakkal vs. mahalle esnaflardan kar\u015f\u0131larken g\u00fcn\u00fcm\u00fczde bu ihtiya\u00e7lar\u0131m\u0131z\u0131 kar\u015f\u0131layan mini marketler, marketler ve s\u00fcpermarketler \u00e7evremizi sarm\u0131\u015ft\u0131r. Markalar\u0131n say\u0131s\u0131n\u0131n artmas\u0131 ayn\u0131 zamanda marketler aras\u0131nda rekabetin ya\u015fanmas\u0131na neden olmaktad\u0131r. Dolay\u0131s\u0131yla marketin varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrebilmesi b\u00fcy\u00fckl\u00fc\u011f\u00fcnden ziyade […]<\/p>\n","protected":false},"author":1,"featured_media":4212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/dincerraf.com\/en\/wp-json\/wp\/v2\/posts\/4660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dincerraf.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dincerraf.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dincerraf.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dincerraf.com\/en\/wp-json\/wp\/v2\/comments?post=4660"}],"version-history":[{"count":1,"href":"https:\/\/dincerraf.com\/en\/wp-json\/wp\/v2\/posts\/4660\/revisions"}],"predecessor-version":[{"id":14381,"href":"https:\/\/dincerraf.com\/en\/wp-json\/wp\/v2\/posts\/4660\/revisions\/14381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dincerraf.com\/en\/wp-json\/wp\/v2\/media\/4212"}],"wp:attachment":[{"href":"https:\/\/dincerraf.com\/en\/wp-json\/wp\/v2\/media?parent=4660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dincerraf.com\/en\/wp-json\/wp\/v2\/categories?post=4660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dincerraf.com\/en\/wp-json\/wp\/v2\/tags?post=4660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}